The mission might be to dramatize a day in the life of a virus, how it enters the respiratory system, travels to healthy cells, and infects them in order to demonstrate how an anti-viral drug would inhibit its ability to replicate. “While our 3D animations and visualizations often involve intricate scientific or medical content, we strive to make each presentation aesthetically appealing works of art in their own right.”Įnter LightWaveMurrah depends on LightWave 3D to accomplish virtually any artistic/technical task at hand within the tight deadlines customary for this industry. “Our goal is to tell a very complex story as simply and effectively as possible so that viewers can easily absorb and comprehend it,” said Brett Murrah, lead animator, XVIVO. Their script-to-screen services range from painstakingly accurate, detailed animations to lighthearted cartoons, depending on the style or format that best satisfies the intended objective or application. XVIVO Scientific Animation, in Rocky Hill, Connecticut, is an award-winning company that specializes in creating 3D animations, medical illustrations, and interactive media content-to educate and inform people about new medical and scientific breakthroughs in a way that is compelling and memorable. Visual storytelling in the form of 3D animations, illustrations, even iPad apps or games can be a highly effective way to describe extremely complex concepts that are not easy to see or understand. Clinical trials, legal reviews, and FDA approvals are among the critical hurdles a new drug must clear before it can reach and help consumers in need.Īlong the way, executives from healthcare companies, such as pharmaceutical giants, biotech firms, and medical device makers, must tell their story in a clear and compelling way to sell others on the efficacy and benefit of their new products.
Stay tuned to Storm Team 5 for the latest forecast updates on-air and online.A Day in the Life of a Virus November 2012 Power Artist Brett Murrah creates stunning scientific vis with LightWave Posted: Mon Before a new drug, medical device, or other scientific breakthrough finds its way to market, the manufacturer could spend millions, even billions, in research and development. This is an increase for both precipitation and accumulated snowfall from the 1981-2010 averages of 3.75″ of precipitation and 36″ of snowfall.Ībove average precipitation amounts should help relieve drought conditions that are in place across northern and southern Wisconsin. Average precipitation amounts for the 1991-2020 time frame in Green Bay is 4.34″ for the winter season along with 39.4″ of snow. This does not necessarily mean in Wisconsin that we’ll see above average snowfall, but rain and melted snow could come in above average. We can expect above average precipitation across the Pacific northwest along with the Great Lakes and mid-Mississippi Valley. Precipitation amounts are anticipated to be below average this winter across the southern tier of states. The new 1991-2020 temperature average in Green Bay for the winter season is 21.3°, up from the previous 30 year average (1981-2010) of 19.4°. For Wisconsin, this forecast calls for temperatures near or slightly above average for the winter season. Temperatures for the winter season across the southern and eastern United States are forecast to be above average, with cooler than normal conditions across the far north and Pacific northwest. For the second year in a row, La Nina conditions in the Pacific will influence the temperatures and precipitation patterns across the nation. The National Oceanic and Atmospheric Administration (NOAA) has released its Winter Weather Outlook for the months of December through February.
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